BIOGRAPHY

SOME CLIENT AND BRANDS

Coca Cola
Fanta
Sprite
Heineken
Baileys
Acqua Lete
Kraft
Barilla
Kelloggs
Nestle’ (Ice Cream and Confectionary)
Leaf
Mazda
Alfa Romeo (15 countries)
Iveco trucks (10 countries)
American Express
Banca Monte dei Paschi di Siena
Ras Insurance
ABN Amro Bank
Vodafone
Wind
Nokia
Bayer
J&J
Henkel
Italian Lotto
Candy (12 countries)
Rolex
DeBeers

EXPERIENCE

Executive Creative Director/Member of the Board
Member of the EMEA Creative Council

JWT Italy
2002-2010

Executive Creative Director & Partner
Conquest/Red Cell
1994-2001

Executive Creative Director & Partner
Co-founder of Transatlantic,hot shop who Joined WPP in 1994.
1990-1994

Deputy Creative Director
TBWA Italy
1988-1990

Creative Group Head
Young&Rubicam Italy
1986-1988

Copywriter
Ogilvy&Mather Italy
1984-1986

Junior copywriter
McCann Erickson Italy
1982-1984

AWARDS

In 2010 Pietro was one of twenty most awarded creatives in the world.

18 Lions in Cannes in the last 7 years.
11 in 2010(6 golds,2 silver,3 bronze)
Categories:Mixed Media Campaign,Web and alternative use of media,Ambiente media,print,film,radio.

Dozens of other international awards at Clio,D&AD,NY Festival,Art Directors Club of Europe,Lia,Eurobest,The One Show,EpicaCommunication Art.
Dozens of local awards,specially at te Italian Art Directors Club.

With Pietro as ECD JWT Italy became by far the most awarded agency in Italy and one of the most awarded agencies in the network.

As ECD Pietro is one of the most awarded ones in Digital.

JURIES

Two times at Cannes in the TV jury (2002 and 2006).
Always in the Jury of the Italian art Dirctors Club (only a very selected number of members).
Many other national and international juries.

LANGUAGES

Italian,English,French,very little Spanish.